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    User Research Techniques: A Guide to Understanding Your Users

    User research is an important aspect of UX design. It helps designers understand their users and their needs, motivations, and behaviors. Qualitative research methods play a crucial role in UX research, providing in-depth insights into users’ attitudes and experiences.

  • Personae is The Cornerstone of User-Centered Design

    Using personae as a design tool helps UX designers and all the team he is working with to keep the user at the center of the design process by providing a concrete, relatable representation of the user, enabling designers to design for the user’s needs and goals.