Articles
-
![]()
The Hedgehog Dilemma in Clienteling: Finding the Right Balance
Discover the importance of finding the right balance in clienteling, also known as the Hedgehog Dilemma, to build strong relationships with customers and increase customer loyalty and sales. Learn about the challenges of balancing intimacy and professional distance in customer relationship management.
-
![]()
Designing for Accessibility in UX: Best Practices and Tools
The best practices for designing user interfaces that are accessible to everyone, including people with disabilities. Learn the importance of accessibility in UX, different versions of the Web Content Accessibility Guidelines (WCAG), tips for designing in an accessible way, and the mindset to give your team.
-
![]()
How to Conduct User Research: A Beginner’s Guide
Learn the basics of conducting user research in product design with this beginner’s guide. Get tips on preparation, conducting interviews, and analyzing data to inform design decisions.
-
![person writing on white paper]()
10 Common UX Design Mistakes and How to Avoid Them
User experience (UX) design is a critical component of any product or service, as it directly affects user satisfaction and loyalty. Here are ten common UX design mistakes and how to avoid them.
-
![crop faceless multiethnic interviewer and job seeker going through interview]()
The Funnel Technique in User Interviews
The Funnel Technique is a powerful tool in qualitative user research that helps UX designers understand user behavior and improve the user journey. This article explores the benefits of the Funnel Technique and how it can be combined with other research methods for a comprehensive understanding of user behavior.
-
![]()
Why It’s Time to Stop Calling UX/UI and Start Distinguishing the Two Terminologies
Although UX and UI are linked and often work together, they address different design problems and require different skill sets. By acknowledging the distinction between UX and UI, designers can better understand and communicate the unique contributions they each make to product design, leading to better outcomes and a stronger overall user experience.
-
![person holding pink sticky note]()
User Research Techniques: A Guide to Understanding Your Users
User research is an important aspect of UX design. It helps designers understand their users and their needs, motivations, and behaviors. Qualitative research methods play a crucial role in UX research, providing in-depth insights into users’ attitudes and experiences.
-
![]()
Personae is The Cornerstone of User-Centered Design
Using personae as a design tool helps UX designers and all the team he is working with to keep the user at the center of the design process by providing a concrete, relatable representation of the user, enabling designers to design for the user’s needs and goals.
